Edelman HQ

Abu Dhabi, UAE 2017 600 SQ M

The brief

To create an environment that would nurture and support the varied sub-cultures that exists within this office, allowing them to work alongside each other and support their diverse activities.

Our approach

Our concept was driven by the idea of cultural villages. The urban fabric of modern cities such as New York, London and Barcelona is inspirational – layered with history, culture and connectivity.

Inspired by ‘cultural villages’ every area has its own identity, drawn together by a shared sense of community.

Roar went through a lengthy process to gain a deep understanding of how we work and operate as a company. The space meets our requirements perfectly – we love the local angle to the design with the furniture and mural! – Tod Donhauser, CEO, Edelman.