This is how we roar
Designing spaces.
Redesigning experiences.
Roar is an architecture and interior design studio based in Dubai, founded in 2013 by architect Pallavi Dean. We've completed over 200+ Projects across the region in the last 11 years including the new flagship outlet for Five Guys in DXB Airport, retail outlets for Underground Sport and SJP shoes for none other than Sarah Jessica Parker, offices for global consulting firm Oliver Wyman in Dubai, Abu Dhabi and Riyadh, Cue Hotel in Rabat Morocco, a residential development in RAK for developer Ellington, multiple mosques across different residential communities for Emaar and a string of luxury private residences.
We’ve been lucky enough to pick up counless awards for our work along the way, which can be viewed in the awards tab.
One of the hottest boutique design companies in the UAE
- Architectural Digest
How we Roar
Our design philosophy is simple: 50% Wild, 50% Tame!
We nurture our wild side — the artistic free spirit that gives a space its wow factor by literally letting our imaginations run wild. The tame side which is scientific, evidence-based, and data-driven, informs the foundations of our spaces. The magic happens when these two worlds collide.
UXD: User Experience Design
We don’t design interiors. We create experiences. We’re conscious that people spend 86% of their lives indoors — and this is a huge responsibility on us to make every minute count. We thrive under this pressure!
Before we draw a line on a page or put a brick in a wall, we think about the lives that will occupy this space.The workers in an office, the family in a home, and the guests in a hotel, all our designs start with them.
We think about the users — who they are, what makes them tick, what keeps them awake at night?
We then go on to think about the experience we’d like to create for them - what would it feel like to be in this space?
Once the answers to these questions present themselves to us through research, we get started with the design.
We think about the users — who they are, what makes them tick, what keeps them awake at night?
We then go on to think about the experience we’d like to create for them - what would it feel like to be in this space?
Once the answers to these questions present themselves to us through research, we get started with the design.
Just some things that we’re proud of about.
FOSTERING THE
STRONG LINK BETWEEN
PSYCHOLOGY AND DESIGN
CREATING SPACES
WHERE THE USER IS AT
THE CORE OF EVERYTHING
Active internship
programmes
MAKING A DIFFERENCE
TO THE WAY PEOPLE LIVE,
WORK & PLAY WITHIN
BUILT ENVIRONMENTS
Meet Pallavi!
Founder, Creative Director, Roar
Meet Pallavi, the creative powerhouse behind our interior design studio. As the driving force shaping the company vision, Pallavi ensures that every project that leaves the studio reflects innovation and creativity.
Her eye for detail and passion for design results in spaces that continually exceed client expectations. Beyond her creative prowess, Pallavi plays a vital role in upholding the company's values, fostering a culture of integrity, collaboration, and client-centricity. With her visionary leadership and unwavering dedication to excellence, Pallavi inspires the roar team to push boundaries and deliver exceptional results.
Meet kathryn!
Managing Director, Roar
Kathryn is the other driving force behind the studio. As Managing Director, Kathryn oversees every other facet of the organization.
From managing all business operations and spearheading business growth strategies, Kathryn ensures that the studio runs seamlessly. With her leadership and deep industry knowledge, Kathryn not only sets the strategic direction but also cultivates a dynamic environment where creativity flourishes and client satisfaction thrives.
Meet our Board of Directors!
Camilla
Entrepreneur, Executive Director
A recognized business leader with over two decades of experience in leading and inspiring businesses in the Middle East, Camilla possesses a unique knowledge of the region, brings exceptional credentials and a reputation for managing marketing campaigns globally.
Before she became a Director at Roar, she co-founded one of the most innovative agencies - Dabo & Co, representing some of the most influential brands in the world. Winning several accolades for her business, Camilla was chosen as Entrepreneur of the Year (2014, 2015). She has also acted as the Dubai Managing Director for APCO Worldwide. Her list of accomplishments include the prestigious Chairman’s Award (2017), being named as one of the Top 50 Brits in UAE (2013, 2015), and she has joined as one of the Women of Influence, 2021.
Richard
Journalist, Broadcaster, Public speaker
Best known as the presenter of UAE’s leading current affairs radio show - The Business Breakfast on Dubai Eye 103.8FM, Richard is a Director at Roar. He has served as a financial journalist for more than two decades at leading publications.
Richard draws on his background to drive research at Roar, including our series of White Papers on the Future of Design. He developed Roar’s proprietary User Experience Design methodology for analysing the needs and desires of users in the pre-concept design stage. Full disclosure: Richard is the husband of Roar founder Pallavi Dean.
We’re a group of empathetic designers passionate about creating unique experiences through a scientific approach for the people, inspired by the people.
