The brief
To design a new multi-brand sporting goods outlet in the heart of Dubai’s Design District.
Our approach
Inspired by the brand name, Underground, we wanted to make sure the store’s environment was neutral.
The entire space is clad in white subway tiles, creating a blank canvas that accentuates the vibrant colours of the products.
To soften the rigid mall atmosphere, we integrated sinuous lines and curved elements into the floorplan.
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