![](https://designbyroar.com/uploads/projects/-5f312832d3af80.132085924s)2zc65.jpg)
![](https://designbyroar.com/uploads/projects/-5f312832e9f807.50476369fid9nw41.jpg)
![](https://designbyroar.com/dist/img/project-inside/shape_pink.png)
![](https://designbyroar.com/dist/img/project-inside/desc_shape_upper.png)
The brief
To create something that didn’t exist in Dubai: urban living meets beach chic for the young creative class.
Our approach
To create interior architectural statements that grab attention and send a message to residents and guests the moment they enter.
![](https://designbyroar.com/dist/img/project-inside/desc_shape_lower.png)
![](https://designbyroar.com/uploads/projects/-5f3128330013e4.42715547z0ucrigd.jpg)
![](https://designbyroar.com/dist/img/project-inside/shape_r_pattern.png)
![](https://designbyroar.com/dist/img/project-inside/quotes_yellow.png)
We were inspired by installation art, such as Donald Judd's sculptural installations in New York from the 1970s.
![](https://designbyroar.com/uploads/projects/-5f312833168467.246877049n6pujek.jpg)
![](https://designbyroar.com/dist/img/project-inside/shape_green.png)
![](https://designbyroar.com/uploads/projects/-5f31283326b094.24748789u4$z9wod.jpg)
![](https://designbyroar.com/dist/img/project-inside/shape_r_pattern_2.png)
![](https://designbyroar.com/uploads/projects/-5f3128333d1a98.530476203y84w1bn.jpg)
![](https://designbyroar.com/dist/img/project-inside/shape_yellow.png)
![](https://designbyroar.com/uploads/projects/-5f312833456c11.8625952692cwgy0(.jpg)
![](https://designbyroar.com/dist/img/project-inside/quotes_green.png)
The space planning reflects the lifestyles of the target audience.
![](https://designbyroar.com/uploads/projects/-5f3128334d9409.27976020lgwodq6s.jpg)
![](https://designbyroar.com/dist/img/project-inside/shape_r_pattern_3.png)
Next
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