SOHO Lofts Residential Tower

Dubai, UAE 2019 60 keys

The brief

To create something that didn’t exist in Dubai: urban living meets beach chic for the young creative class.

Our approach

To create interior architectural statements that grab attention and send a message to residents and guests the moment they enter.

We were inspired by installation art, such as Donald Judd's sculptural installations in New York from the 1970s.

The space planning reflects the lifestyles of the target audience.