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The brief
We were commissioned to provide a design direction for the interior as well as to plan major interventions into the iconic building, while maintaining the shell’s original features.
Our approach
The principal reason for the redesign, was the launch of a new local hospitality brand, Al Turath, which means Heritage, and is rooted in local traditions. The name highlights legacy, culture, tradition and identity while relating specifically to the shared heritage of the UAE, and the approach was to balance the “historical” aspect of heritage with the contemporary interpretation.
The name highlights legacy, culture, tradition, and identity while relating specifically to the shared heritage of the UAE.
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We tried balancing the historical aspect of heritage with the contemporary interpretation.
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