![](https://designbyroar.com/uploads/projects/-5f314bfcb4e8f6.52219615w08mdc9e.jpg)
![](https://designbyroar.com/uploads/projects/-5f314bfcbcf746.18346914tew20omq.jpg)
![](https://designbyroar.com/dist/img/project-inside/shape_pink.png)
![](https://designbyroar.com/dist/img/project-inside/desc_shape_upper.png)
The brief
To build a multi-faceted space meant for creators, hustlers and innovators.
Our approach
To incorporate the journey of an entrepreneur in a space that is meant to act as their conference room, event arena, learning studio and more. At its heart, lies flexibility.
![](https://designbyroar.com/dist/img/project-inside/desc_shape_lower.png)
![](https://designbyroar.com/uploads/projects/-5f314bfcc51058.99756119ptr6fvj4.jpg)
![](https://designbyroar.com/dist/img/project-inside/shape_r_pattern.png)
![](https://designbyroar.com/dist/img/project-inside/quotes_yellow.png)
Sheraa means ‘sail’ in Arabic, and for this space we developed a design story around the idea of the entrepreneur’s journey.
![](https://designbyroar.com/uploads/projects/-5f314bfccf8fb5.32070642e453a91d.jpg)
![](https://designbyroar.com/dist/img/project-inside/shape_green.png)
![](https://designbyroar.com/uploads/projects/-5f314bfcdb6d53.21487240oi6y7x(f.jpg)
![](https://designbyroar.com/dist/img/project-inside/shape_r_pattern_2.png)
![](https://designbyroar.com/uploads/projects/-5f314bfce394e7.63149036z6k)57ga.jpg)
![](https://designbyroar.com/dist/img/project-inside/shape_yellow.png)
![](https://designbyroar.com/uploads/projects/-5f314bfcebc565.20115777h52gckx0.jpg)
![](https://designbyroar.com/dist/img/project-inside/quotes_green.png)
Aesthetically, the ‘sail’ narrative crops up throughout the space in a subtle, abstracted way – such as the wave.
![](https://designbyroar.com/uploads/projects/-5f314bfd01c1e9.749671463rsdo6(m.jpg)
![](https://designbyroar.com/dist/img/project-inside/shape_r_pattern_3.png)
Next
![](https://designbyroar.com/dist/img/project-listing/wave_img.png)