Edelman Dubai

Dubai, UAE 2018 1000 SQ M

The brief

To create a bold and motivating environment with a link to the company’s Abu Dhabi office, while keeping a distinct character.

Our approach

We reworked the concept of the cultural villages, the idea of creating cities within a city but took it to the next level by adding layers of texture and colour that also served as an internal wayfinding system.

We combined our UXD (User Experience Design) process and Herman Miller's workplace psychology team's “Living Office” process.

We balanced the deeply scientific approach to space planning with an appreciation for local art.