The brief
To create the interior of Sarah Jessica Parker’s new shoe boutique in Abu Dhabi's The Galleria Mall.
Our approach
Inspired by the whimsical world of Wonderland, the store features elements such as bubbles, feathers, reflective surfaces, and iridescent colours.
Our design maximises functionality while providing moments of pause and play, making customers feel like they are part of a magical story.
We wanted to imagine a space that goes beyond a typical retail environment.
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