Oasis Paint Stand
For Downtown Design 2018, Dubai Design Week
The design tells the story of Oasis Paints as a #madeintheuae brand, taking inspiration from the industrial shapes, colours and textures of its Sharjah factory. Oasis Paints is a home-grown brand which has been manufacturing paints since 1989 as part of the Essa Saleh Al Gurg Group.
We wanted to bring Oasis Paints to life, and the most vivid way to do that was to bring the factory floor to the exhibition stand. Not in a literal way, of course, but by capturing the essence of a paint factory: it’s such vibrant hub of creative energy, with heat, noise, colour, smell and texture everywhere. Our challenge was to reimagine that for the refined, serene atmosphere of a design fair. The concept is that of colonnades on a linear grid – a modern, industrial take on a classic architectural form. Inspired by large paint drums seen in the factory workshop, we created a network. Some columns are rooted to the floor, some create seating and tables for visitors, with others suspended from the ceiling, to create an organic, maze-like circulation through the space.
A key feature of the installation is women’s empowerment. We commissioned an artist to create portraits of three women who we feel represent the cultural and artistic achievements of the region across different generations: Umm Kulthum, Zaha Hadid and Nancy Ajram.