The people at Mirage did not want another standard tile showroom, but rather a creative hub
where the end users, designers, architects and specifiers could meet, collaborate and learn.
task was to rethink the ways in which creative people interact with material samples and build an
environment that reflected the spirit of it’s location, here in the Dubai Design District.
The Showroom space is divided into three areas; a central open space with tile displays on
the periphery and mobile ‘Consultation Bars’ in the centre. This main space can also be cleared
away for industry events and CPD talks. The second space is a semi private ‘Garden Meeting
Area’, positioned next to the exterior glazing with an inside / outside feel that showcases exterior tile
products. The third space is the enclosed ‘Jewel Box’ for private meetings. Each unit, furniture piece
and art installation is constructed from the tile products.