For Downtown Design 2017, Dubai Design Week
The central concept for this stand design was ‘metamorphosis’, it conveys various aspects of Interface’s DNA, along with its efforts towards minimizing the effects of climate change. The main design challenge was communicating these principles to visitors who will be experiencing the brand in a small space and for a short period of time.
To draw attention to the stand and retain footfall for longer, we conceived the idea of creating a multi-sensory experience that engages all five senses. Beginning with sight, the eye is drawn to the flowing, spiral form of the maze-like tunnel that dominates the stand. Inside, visitors will experience suspended coloured threads used to make Interface tiles that are arranged to create an ombre effect, while draped deliberately low to interact with visitors as they walk through the tunnel. Halfway through the tunnel, directional speakers hit you with a blast of uplifting music and birdsong, followed by a small squirt of floral perfume. Finally, when you leave the maze, you get a small, sweet, fruity treat as a reward for completing the journey.
The goal is a metamorphosis in how happy people feel, if we can demonstrate that we can achieve this on such a small scale, we hope it will leave people with a powerful memory of how Interface’s core principles – intelligent design and biophilia - promote well-being.