AUDITING FIRM
AL RAWI
AUS RESEARCH
AHEC COLLABORATION

Confidential Hotel Project
Dubai, UAE


We can’t say too much about this project as it remains confidential, but in general terms, the design language takes a gritty, industrial base palette, and layers it with luxurious accents. We love the contrast of the raw concrete with gold leaf.

One of the challenges of working with concrete at this scale – a hotel tower with hundreds of rooms – is weight. To pour real concrete on not just the floor but also many walls would be impractical, economically and environmentally. So we tested multiple concrete-effect paint finishes before settling on a solution that would not compromise on the design aesthetic.

We used parametric design to create the concrete effect headboard. Rather than pour in real concrete, we tested a combination of 3D printing and laser cutting, with concrete-effect finishes.

We designed the lobby to be a flexible and multifunctional space. While we did create a central ‘reception’ area – a traditional staple of hotels – this is not a place where guests will queue up to check-in and check-out. Instead, it’s a hybrid space that can serve as a ‘how can we help?’ concierge experience, pop-up mocktail bar, and technology helpdesk for people using the lobby as a co-working space.

SHEERA HUB
HHOTEL RESTAURANT
ROAR STUDIO