The Dubai office for global PR firm, Edelman, is located in the DMCC ONE JLT building. The office starts and finishes with two bold architectural statements. At the entrance, the ‘Civic Square’ is the most dramatic space. The sweeping curves stand out in an otherwise linear floorplate, punctuated with a shallow dome in the ceiling. The impression it gives is that of a lobby in a boutique design hotel. The space at the far end of the office is called the ‘Urban Park' and features more sweeping curves in a step format to create a show-and-tell space for presentations to clients and for staff ‘town hall’ meetings. The main work zone, where most of the staff sit, is more playful, rich with a vibrant ombre colour scheme.
The research process conducted for this office design was the most in-depth we have ever done and combined two different methodologies; Roar’s own UXD (User Experience Design) process and Herman Miller's workplace psychology team's “Living Office” process.
We balanced the deeply scientific approach to the space planning with an appreciation of local art. Specifically, we commissioned paintings and installations from two Emirati artists: Zeinab Al Hashemi and Khalid Shafar.
Product / Task and meeting chairs by Vitra, desking system POSH by Herman Miller, break out furniture by Softline, Moroso, La Palma, Lignet Roset, Pedrali. Lighting by Flos, Estiluz, Studio Italia, Aromas del Campo, DCW Editions, Seletti, Exc-loosiva, Petite Friture, Vibia, Zerolight-ing, Axo Light, and Mathieu Challieres.
Materials / Interface carpet tile, Kahrs wood flooring, Jotun paints
Highly Commended at the Interior Design Best of the Year Awards 2018